Representasi Pemilih Pemula dalam Iklan Kampanye Politik

Abstract

In 2009 the presidential election early voters (17-21 years) are calculated, because their numbers are high, which is about 30 percent from 127 million voters in the election. Various attempts were made to "embrace" them, including through various advertising campaigns. However, from a variety of advertising, the interests of voters are not mentioned clearly. Ads emphasize only the image, such as "presidential candidate that cool", "successful", "bearer of change", and so on. The interests of voters are represented in the use of the word "change." Young people in the eyes of advertisers, is regarded as agents of change. They are a dynamic group that loves innovation. Therefore, every youth leader, must be oriented to the changes, carrier success. They are considered not to have basic needs that must be fought.