Representation of Generation Z’s Go-Green Actions Through Grinia Volunteer Programs

Alvin Pratama; Erika Maulidya Putri; Nur Fitri Mustika Ayu; Meinisa Syifa Azzahro; Rahmawati

Authors

Alvin Pratama Universitas Negeri Medan, Jl. Willem Iskandar Pasar V, Medan Estate, Medan 20371, Indonesia
Erika Maulidya Putri Universitas Brawijaya, Jl. Veteran, Ketawanggede, Malang 65145, Indonesia
Nur Fitri Mustika Ayu Institut Teknologi Sepuluh November, Jl. Raya ITS, Klampis Ngasem, Surabaya 60111, Indonesia
Meinisa Syifa Azzahro Universitas Sebelas Maret, Jl. Ir. Sutami 36A, Kentingan, Surakarta 57126, Indonesia
Rahmawati Universitas Negeri Malang, Jl. Semarang 5, Sumbersari, Malang, 65145, Indonesia

Keywords:

representation, go-green, generation z, environment, volunteer

Abstract

Environmental issues have gained increasing attention among Generation Z along with the growing awareness of environmental degradation impacts. Participation in volunteer communities has become one of the ways that encourages the development of environmentally friendly behavior in daily life. This study aims to analyze the representation of go-green actions among Generation Z and examine the dynamics of social identity formation and ecological awareness through the Grinia volunteer program. This research employs a descriptive quantitative approach with data collected through questionnaires and interviews involving Grinia volunteers. The data were analyzed using descriptive and thematic analysis based on Tajfel’s Social Identity Theory, including categorization, identification, and social comparison. The findings indicate that go-green actions extend beyond community activities and gradually become integrated into volunteers’ daily lifestyles. Involvement in the community strengthens social identity, encouraging individuals to align their behavior with group values and increasing ecological awareness. The implications of this study highlight the role of communities as social spaces that shape environmentally friendly behavior and facilitate the dissemination of sustainability values among Generation Z.

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